Tuesday, February 7, 2012

Communications Secretary Coloma addresses AIJC Pearl graduates



Communications secretary
Herminio Coloma Jr.
(Photo by Paul Anthony Alaras)
Presidential Communications Operations Office secretary Herminio Coloma Jr. challenged the Pearl Graduates of the Asian Institute of Journalism and Communication to live up to the three imperatives of today's communicators.

The Asian Institite of Journalism and Communication held its Pearl Graduation Ceremonies, last January 30, 2012 at the Kalayaan Hall of Club Filipino in Greenhills, San Juan City. Coloma served as their commencement speaker, where, together with AIJC President Emeritus Dr. Florangel Rosario-Braid, Vice chair Dr. William T. Torres and President Ramon R. Tuazon, he conferred 12 graduates of Master in Journalism and Master in Communication Management.

As a master graduates, Coloma said that the "person should be skilled in a particular trade and able to teach others." He adds that it would entail many responsibility. "To whom much is given, much is expected."

Coloma listed down three imperatives that Pearl Graduates are expected to live up to. They should, first of all, serve as channel for the communication for development. Also referred to as C4D, he said that it would serve as a dialogue where a community may express their concerns. Coloma adds that C4D "empowers the people."

As stipulated in the President Benigno S. Aquino's Philippine Development Plan, Coloma said that it states an "inclusive growth where the smallest of the people will benefit from the fruits of development." He adds that the graduates' brand of journalism and communication should be able to reach the farthest, most isolated parts in the country.

The second imperative, Coloma said, is for the graduates to use their skills and resources in raising the quality of public discourse. He said that instead of the politics of confrontation, "wouldn't it be more sensible to pay more attention to the (government's) development program?"

Lastly, Coloma said that the pearl graduates should become an artist of encouragement and play the role not only of a teacher but also as a mentor. He urged the graduates to "take the role with vigor," adding that it would bind the first two imperatives that he shared.

AIJC Graduate School Dean Madeline Quiamco thanked Secretary Coloma for gracing the event. She told the AIJC Grad School blog that Coloma's his participation meant a lot to the Pearl Graduates who are in their middle to high level executives in government, corporate and academic organizations.

"Secretary Coloma's three imperatives resonate in the Graduate School's mission to promote advanced learning research, and innovation for more empowered, enlightened and responsible leadership in the industry and society," Quiamco said. (AIJC)

1 comment:

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